KENT BRAND KIT 2.0

The primary palette is Night #060C18, White #FFFFFF and Highlight blue #B2D2FF. Burgundy #70263D is supplementary.

The open spiral K and primary Kent lockup lead the identity. The standalone wordmark, stacked lockup, parenthesis wordmark and parenthesis K are supporting variants.

Every logo comes as SVG, PDF, EPS and transparent PNG at 2000 and 6000 pixels wide. Use Night artwork on white, and highlight blue or white artwork on Night. Burgundy files are supplementary. Keep the artwork at its original proportions.

The social artwork, brand card and letterheads are ready to use. The letterheads contain blank writing space. Word files and the brand presentation remain editable. The card has an 85 x 55 mm trim size and 3 mm bleed. Vector PDF and EPS artwork uses RGB colours.

The website, brand book and colour tokens use the same hierarchy. Transparent fills apply to surrounding objects. Text and identifying logos remain solid. Enlarged symbol crops may appear at low opacity as decoration. No blur or glass effects are used.

Change only the property explicitly requested and related instances. Do not promote a supporting accent into the primary system or reinterpret a specific critique as a complete redesign.
