Open spiral K
Primary symbolUse for app icons, avatars and compact placements.
Brand kit Version 2.0
Kent brand kit
The Kent identity, in one place.
Logos, standards and assets ready to use.
Night, white and highlight blueExplore the identity
01 / Logo system
The Kent signature.
The open spiral K leads the identity. The wordmark and parenthesis variants give it room to work in different settings.
Kent wordmark
SupportingUse when the full name can carry the signature alone.
Stacked lockup
SupportingUse when a taller format needs a compact signature.
Part of the same family
Parenthesis variants.
The framed wordmark and K remain supporting variants. Their lettering and forward lean stay consistent with the primary identity.
Parenthesis wordmark
Download SVG
Parenthesis K
Download SVGConsistent logo geometry. Keep the geometry intact. Scale uniformly and leave clear space equal to one quarter of the symbol height.
All logo variants02 / Colour
Three primary colours.
One supporting accent.
Night, white and highlight blue establish the identity. Burgundy adds selective emphasis without changing that hierarchy.
Burgundy is supplementary.
Use burgundy for selected editorial details or a secondary treatment. The default identity stays Night, white and blue.
On NightWhite type. Highlight blue logos and controls.
On whiteNight type, logos and controls.
For emphasisBurgundy on white, used sparingly.
03 / Typography
Typography for every format.
Inter Tight sets the copy, headings and labels. The logo keeps its original Figtree lettering as vector artwork.
Meet Kent.
Inter Tight / Regular 400HeadingsMake the hierarchy clear.Medium 500
Body copyGive every sentence room to be read.Regular 400 / 18 to 20 px
LabelsSurface oneSemibold 600 / 16 px+
Minimum type sizes. Keep labels at 16 px or larger and necessary captions at 14 px or larger. Reflow the layout before shrinking the words.
Download fonts04 / Surfaces & movement
Soft edges and
translucent fills.
Translucent fills let the underlying surface continue through the layout. Type and identifying logos stay fully opaque. No blur or glass effects.
Base panel.
A soft boundary with room for clear, solid type.
Selected content.
A tint for selected content on the Night surface.
Adjust the opacity.
20 pxPanel corners
14 pxControl corners
240 msState transitions
400 msEntrances
Enlarged symbol crops may appear at low opacity as decoration. The identifying logo stays solid. Reduced-motion settings always take precedence.
05 / Applications
Finished applications.
Finished social artwork, app icons, stationery and a presentation. The same identity carries through every format.
06 / Downloads
The complete kit.
Every logo is available as vector artwork and a transparent image. Download the full kit or choose a collection below.
Kent / Version 2.0
Download the complete kit.
Logos, icons, fonts, standards, templates and tokens.
Logo masters
Six logo variants · Four colourways · SVG, PDF, EPS and PNG
Brand book
The complete visual standards in a vector PDF
Applications & templates
Social artwork, stationery, brand card and presentation
App icons
Night and white, plus favicon and install assets
Font files
Inter Tight, Figtree and included font licences
Colour & style tokens
JSON, CSS and Adobe swatches
SVG, PDF and EPS preserve the logo geometry at any size. PNG files are supplied at 2,000 and 6,000 px wide. Letterheads and the presentation are editable.
View the file index